Qatar Airways, which routinely pockets the top prize at the Skytrax World Airline Awards, won’t have first-class berths on its next-generation long-haul aircraft, according to Chief Executive Officer Akbar Al Baker. Al Baker said the investment in the most luxurious seats doesn’t justify the returns, given that Qatar’s business-class offering provides much of the same perks.
Phasing out first class on long-haul routes isn’t without strategic risk. The move runs counter both to Qatar’s five-star image and an industry trend that has seen airlines from Deutsche Lufthansa AG to Qantas Airways Ltd to Air France doubling down on their high-end offerings. Lufthansa CEO Carsten Spohr has said more leisure travelers are looking for a special treat, and that the front of his aircraft have never been fuller.
Cabin classes have become more elastic over the years, with carriers squeezing in premium economy between business and budget seat rows. First class has remained more of a gimmick that corporate clients limit to top executives, or that attracts ordinary passengers splurging on a once-in-a-lifetime travel experience.
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