Esso Blue was the brand name of Esso's paraffin oil (kerosene) for domestic heaters in countries such as the United Kingdom. Their television advertising song from the 1950s, through to the 1970s, was the famous "Bom, Bom, Bom, Bom, Esso Blue!"
One campaign used the well-known song tune of "Smoke Gets in Your Eyes" reworded as: "They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes. The non-smoking paraffin". The track was released as a flexi disk which was given away free in hardware stores.
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