One of the most popularly cited problems in the food industry is the amount of produce that goes entirely unconsumed in the developed world. By some estimations, it’s more than half. To combat this waste, a new class of for-profit start-ups has emerged: ugly-produce boxes. Companies like Misfits Market, Imperfect Produce, and Hungry Harvest aim to fill the logistical gaps and provide new markets for growers by buying up farmers’ “ugly” or excess produce.
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