Click fraud

 What is click fraud?

Click fraud occurs when an individual or an internet bot makes repeated clicks on your pay-per-click adverts to generate fraudulent charges for you, the advertiser. The intention behind this activity is to increase your advertising costs, lower your conversion rate and ultimately make it more difficult for you to see a return on your digital advertising spend.

The World Federation of Advertisers (WFA) estimates that ad fraud will cost advertisers in excess of $50 billion by 2025.

The perpetrators of click fraud on ads published by small and medium-sized businesses are mostly from competitors trying to use up your advertising budget and to a lesser degree from disgruntled customers with an axe to grind. Since it's not in the interest of the ad networks to highlight this problem and lose revenue, you are mostly left to your own devices to detect and report evidence of fraudulent clicks and make a case for reimbursement.

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Wow. I never realize that it was so cutthroat out there. Can you see Vlad sitting behind a computer and clicking ads to fraudulently use up the expense budget of other bath mat factories? Instead of letting his fingers do the walking, he prefers his whole fist at once.

Vlad has to replace the furniture in the Bath Mat Security office pretty often. Sometimes it's easier to just burn the furniture than to try cleaning it. Removing blood is too much work.

#FB00114